
This is a set of fashion photos that means a great deal to me. It not only carries the surreal style I have always adhered to, but also a summary of my accumulation, progress and integration in all aspects of photography over the past four years. Muse is the magazine theme given to me by Foggy for this shoot. In addition, this is the opening fashion editorial for Spring/Summer 2023, which requires a collection of numerous brands. Therefore, I shared my creative concept of "surreal runway show" with her: half of the inspiration comes from the highlight elements of each brand's Spring/Summer 2023 runway shows, and the other half is amplified and elevated with my surreal style... I rambled on for 15 minutes, and she thought it was excellent. However, I knew from the bottom of my heart that this editorial would be extremely complex: Which brands can best represent the runway shows of the season and leave room for creative expression? How to present a result that is a re-creation of the brand runway shows rather than plagiarism? How can the models strike runway poses for each image to interpret the brand style while avoiding the entire editorial being dull? How to balance the complexity and simplicity of makeup, hairstyling, fashion and post-production? How to coordinate the lighting of scene models in post-production, the lighting of on-set photographers and the overall color grading? How to set the color tone for each image? How to incorporate the lighting and color grading skills I honed during my closed-door practice over the Spring Festival, and make people feel my new progress? What is the right ratio of runway elements to surreal expression to convey my style without straying from the theme, and make people perceive the surrealism of consciousness and the hyper-realism of texture? And can 18 pages of this editorial be completed in about half a month? ... These questions were all resolved, and after enduring countless ups and downs, this editorial finally came to fruition. Whether they are perfect or not, they represent me at this stage, as well as all of you who have dedicated your professionalism and talent to them. Thank you to the 9 brands and their 9 brilliant runway shows for inspiring me; thank you to Foggy for entrusting me with such an important opening editorial and giving me unconditional trust in every link and at every stage; thank you to Teacher Xueliang for his precise and creative hairstyling on set; thank you to Ekko for the wonderful makeup and body painting; thank you to all the post-production partners, whether veterans or new hires, who revised a lot or a little, worked fast or slow, were happy or frustrated, and offered me encouragement and suggestions; thank you to every staff member who added points to this editorial; and thank you to all of you who have read this long passage. I haven’t shot a fashion editorial without product placements, brand restrictions, client demands or creative constraints in a long time, so I am extremely excited. So much so that after handling all kinds of work every day, I would calm down to work on this editorial, feel exhausted but still be too excited to fall asleep...
这是一组对我具有重大意义的时装大片,它不仅承载了我一直坚持的超现实风格,也是这四年我对摄影各环节积累、进步、融合的一份答卷。 缪斯是这一次foggy给到我的杂志主题,加上这组是23春夏开季的大片,需要众多品牌的集合。所以我给她讲了我“超现实秀场”的创意,一半取自23春夏秀场每个品牌的亮点元素,一半加入我超现实的风格加以放大拔高...披头散发的说了15分钟后,她觉得很好~ 但随之而来的是,我内心知道这组片子会相当复杂: 选择哪几个品牌最能代表当季的秀场又有空间可以发挥?该怎样呈现出的结果是对品牌秀场的采样再创造而不是抄袭?模特每张都是走秀的pose如何能演绎品牌的风格且避免整组无聊?妆容发型时装后期的繁与简如何平衡?后期场景模型的打光和现场拍摄人的打光和整体的调色如何配合?每张片子色调怎么设定?怎么发挥我过年期间闭关修炼的光和调色,且能让人感受到我全新的进步?秀场的元素和超现实演绎如何配比才能在不跑题的同时表达好我的风格?如何让人感受到意识的超现实和质感的超真实?以及半个月左右的时间内18p大片能不能做完?... 以上的问题被解决以及太多的酸甜苦辣之后才有了这组大片。不管它们是否完美,都代表了现阶段的我,以及为它们付出过专业和才华的你们。 谢谢这9个品牌的9场精彩绝伦的秀给我灵感,谢谢foggy把开季这么重要的一组大片交给我,以及在每个环节和时间点上对我无条件的信任,谢谢雪亮哥现场发挥的又精准又创意的发型,谢谢Ekko精彩的妆容和彩绘,谢谢无论是旧人新人改的多的少的做的快的慢的开心的发脾气的给我鼓励建议的所有后期伙伴们,谢谢每一位给这组片子加分的工作人员,也谢谢看完我这一大段的你们。 因为很久没有拍一组没有植入不限品牌无客户需求无创作限制的大片了,所以我非常激动,激动到每天处理完各种工作再来静心研究这组片子后非常困还激动到睡不着觉...

















